INTERNATIONAL SALES PLANNING AND INVENTORY OPTIMIZATION AT EMMI

When is the quantity of which article is needed where in order to optimally cover demand, and how can this be achieved cost-effectively? Emmi employees addressed these questions at its headquarters in Lucerne, among other places. From there, the Group supplies around 60 countries worldwide in addition to its home market in Switzerland, with a focus on Western Europe and North America. Independent subsidiaries are active in 14 countries. As a supplier of fast-moving consumer goods (FMCG), the Group considers the breadth of its product range to be one of its success factors, alongside constant innovation and very fast time-to-market.

As a complement to the existing ERP system SAP, EMMI has introduced the solution suite ADD*ONE for integrated planning and for the creation of order proposals. 

With ADD*ONE, the company now forecasts what demand will arise where and when, both in its home market of Switzerland and in export countries. With this information, EMMI checks with a view to the supply chain whether sufficient raw materials, capacities, and other resources are available to meet demand.