Sunrise opted for Cloud-Based Credit Risk Management with INFORM’s RiskShield
Feb 11, 2025
Sunrise (Sunrise Communications AG), the leading challenger in the Swiss telecommunications market, has chosen INFORM GmbH as a solution provider. To balance customer acquisition and credit risk exposure, Sunrise is leveraging INFORM’s expertise. As cloud-based software, RiskShield allows Sunrise to evaluate credit risks in real-time, and efficiently optimize risk management processes.
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Roy Prayikulam, Senior Vice President Risk & Fraud at INFORM, and Dr. Marco Balmelli, Senior Director Customer Finance at Sunrise Communications AG ( f.rom left.), are looking forward to the collaboration.
Sunrise is the leading challenger in Switzerland with a strong number two position in the market, counting over 5.3 million subscriptions (RGUs) for mobile, landline, internet, and TV services. The telecommunications industry increasingly faces challenges to protect themselves against financial and legal risks through effective risk management. RiskShield by INFORM enhances Sunrise’s defenses against bad debt. The Hybrid AI-powered software meets the highest security and compliance standards and provides early warning systems to identify risks promptly.
Marco Balmelli, Senior Director Customer Finance of Sunrise says, “We have selected RiskShield from INFORM as credit decision engine to enhance our credit management capabilities. This state-of-the-art, cloud-based solution has a strong footprint in the financial services and telecommunications industries, leveraging advanced machine learning and artificial intelligence models to support robust credit management. RiskShield helps us to streamline our credit decision processes, enhance customer satisfaction and drive operational efficiency. We are confident that the partnership with INFORM will contribute to our long-term success.”
Sunrise has chosen RiskShield based on its strong performance in similar implementations, with notable references across both industries, financial services and telecoms. The platform offers a unique, integrated solution for comprehensive credit management that supports the integration of both current and future technologies, ensuring Sunrise remains at the forefront of credit management innovations. By utilizing internal and external data sources more effectively, RiskShield improves the accuracy of credit decisions, reduces financial losses, and minimizes manual work.
Cutting-Edge Risk Mitigation for Telecommunications
INFORM’s intelligent and cutting-edge decision platform RiskShield enables telecommunications companies like Sunrise to reduce fraud and credit default risks. The software integrates seamlessly with existing systems and performs real-time risk assessments.
“We are delighted that Sunrise has selected INFORM's RiskShield solution for Risk Scoring & Solvency Checks to enhance their credit risk management processes,” says Roy Prayikulam, Senior Vice President of Risk & Fraud at INFORM. “Our teams worked hand-in-hand to swiftly integrate Sunrise’s requirements into our Software as a Service platform, and we are excited about the opportunity to foster a strong, long-term partnership. This collaboration underscores our commitment to delivering exceptional results and reinforces our position as a trusted provider in the telecom industry.”
About Sunrise
Sunrise Communications AG («Sunrise») is Switzerland's leading challenger, with a strong number two position in the Swiss telecommunications market, and is listed on SIX Swiss Exchange (SUNN). By providing the most comprehensive fixed network access and a world-class mobile network delivering the highest gigabit coverage in Switzerland, Sunrise stands out as a premium and scaled company. Based on its best-in-class, future-fit networks, Sunrise provides high-quality mobile, landline, broadband and TV services to residential customers and empowers business customers with 360° communications and integrated ICT solutions for connectivity, security and IoT from a single source, thereby advancing their digitalisation. At the end of September 2024, the Sunrise customer base included around 3.1 million mobile, 1.3 million broadband and 1.0 million enhanced TV customers (RGUs), as well as thousands of companies as business customers.