Feb 13, 2025 Hannah Kuck
Share2025 will be the year when the integration of artificial intelligence (AI) into business processes becomes the decisive factor for corporate success. In particular, developments in the areas of Decision Intelligence, Semantic Search, and Agentic AI are opening up new opportunities to significantly enhance efficiency and flexibility in mission-critical processes.
Find out here which AI trends will have the greatest impact in 2025 and how they will fundamentally transform the business world.
1. Embedding AI into Processes
2025 will be the year in which the targeted use of artificial intelligence to optimize business processes gains significant momentum. Recent reports by renowned analysts such as Gartner support this view. We are on the cusp of a transformation that goes far beyond the simple use of AI-powered chatbots in customer support.
Companies will strategically integrate AI into mission-critical processes, such as logistics or manufacturing, to improve quality and optimize workflows. This is where the true, yet untapped potential of business AI applications lies. A key term here is Decision Intelligence. AI technologies for optimizing business processes enable faster, more accurate decision-making at the operational and tactical levels. These tools empower users to operate more cost-effectively, efficiently, and effectively overall.
2. Agentic AI: Autonomous AI Systems
Another promising innovation is the deployment of Agentic AI – advanced AI systems that act as "agents" capable of independently handling specific tasks, solving problems, or even pursuing goals. A key application area is automation, especially the coordination of different software systems or applications to manage complex processes.
Research is also underway to develop AI agents that can read user interfaces and autonomously control processes. This innovation enables an entirely new level of connectivity between systems and applications. Such agents could, for example, support managers in strategic issues by processing data, preparing decisions or proposing solutions to complex problems.
3. Semantic Search in Business Contexts
From traditional search result lists to direct, natural language responses – the way we search for information is fundamentally changing. This trend, already familiar to many in everyday life, will soon enter the business world. Search engines based on large language models no longer search for keywords but instead provide well-articulated answers within the semantic context of a query – as demonstrated by new AI powered search engines like Perplexity.ai.
Businesses will soon adapt to using AI-powered tools to search documents and databases quickly and accurately. In the near future, we can expect to see powerful enterprise search solutions that rely on semantic indexing of data and can be operated effortlessly via voice commands.
4. Natural Language Interfaces Set New Standards
Another exciting trend is the advancement of natural language interaction, led by technologies such as ChatGPT's Advanced Voice Mode (AVM). Voice-based software control will fundamentally change how we interact with computers and machines. In the future, this innovation could become the standard method of operating mobile devices and desktops – even for the management of complex business software.
Outlook for 2025 and the Role of Businesses
AI technologies are becoming an integral part of software, potentially viewed as "Digitalization 2.0" – soon to be indispensable. After much-discussed applications in marketing, translation, and programming, AI is now making its mark in industry. It will increasingly automate the planning, control, and optimization of processes.
As a result, AI solutions and vendors will continue to differentiate themselves through specific applications, adapting to the unique needs of different industries and roles. We believe that the trends outlined will have a profound impact on all sectors of the economy. Companies that embrace these trends will not only boost efficiency but also position themselves strategically for a digital future. The emerging focus on specialized AI and agents, combined with new search technologies and natural language interfaces, offers immense potential.
About our Expert
Hannah Kuck
Corporate Communications Manager
Hannah Kuck has been working as Corporate Communications Manager in Corporate Marketing at INFORM since August 2024. With a passion for creative and effective communication, she helps shape various areas of corporate communications - from press relations to content creation and storytelling.