INFORM spearheads focus on ethical AI with new guidelines

As the AI landscape continually evolves, INFORM recognizes the imperative to harness its power responsibly. Driven by its deep-rooted values and its over 50-year legacy in the industry, the emphasis is on collaborating with customers to optimize business processes through AI, ensuring that AI’s potential is maximized while its risks are minimized. The guidelines set forth best practices, standards, and protocols, reflecting a comprehensive approach to AI that prioritize societal needs and individual rights.

INFORM's commitment to "trustworthy AI" revolves around several pivotal principles:

1. Beneficial AI: Ensuring AI systems enrich both users and society, mitigating negative impacts like bias and misinformation.
2. Human-centric AI: Promoting AI's supportive role to humans, enhancing decision-making processes, and upholding human responsibility.
3. Aligned AI: Guaranteeing AI is in sync with human and business values, with clear and understandable AI as a foundation.
4. Privacy-preserving AI: Upholding European Union’s GDPR standards and achieving top-tier security standards endorsed by ISO 27001 certifications.
5. Reliable AI: Prioritizing quality, consistency, and transparency in AI applications, especially in vital sectors.
6. Safe AI: Crafting AI algorithms that ensure safety, and ward off potential threats.

Dr. Jörg Herbers, co-CEO of INFORM, commented, "With transparency and a human-centered approach at heart, we have always worked to leverage the potential of AI and algorithms in close collaboration with our customers. With the Responsible AI Guidelines, we further this mission by ensuring AI benefits humanity transparently and ethically. Our European origins and humanitarian ethos are our ethical AI's cornerstone. INFORM's guidelines arrive at a crucial juncture, emphasizing that as we progress, we do so with integrity." Addressing more than just compliance, INFORM’s guidelines touch on the crux of AI development, from data privacy to transparency in decision-making processes. They also emphasize continuous improvement and setting up safeguards against AI risks.

Highlighting the global implications of AI, Herbers added, "AI’s potential is vast, from industry transformation to redefining work. As it becomes integral to our lives and businesses, a clear ethical compass is essential. Our guidelines serve as a beacon for INFORM and aim to encourage the AI community towards conscientious innovation."

The Responsible AI Guidelines are available to the public, reinforcing INFORM's dedication to open dialogue and collaborative growth within the AI sector.